So you think you can brand?

Join Brandathon to co-create the next brand success stories!

Register Now

24. - 25.11.2017 at Business Kitchen Tellus!

Book your ticket in time; Places are limited!
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What is Brandathon?

Brandathon is a highway for co-creating the next brand success stories.

FOR WHOM?

Brandathon is a great event for anyone who is interested in branding, creativity and innovation. If you want to learn about brand building and have fun with other creative minds, you don’t want to miss this out!

FOR COMPANIES

A chance to network with fearless bright-minds and future talents and get new fresh perspectives and out-of-the-box ideas to branding.

FOR STUDENTS

A chance to work with interesting brands and network with marketing professionals.


How does it work?

Brandathon is a two-day “hackathon”-style event that brings together companies and future talents to come up with creative solutions for the case companies’ brand related challenges and to co-create future brand sensations.

Mentors from industry and academia will provide support for the teams throughout the event. The final works are judged by the companies and a panel of invited branding experts.

The best teams are awarded!

For more information, please contact Minna Törmälä, minna.tormala@oulu.fi

In a nutshell

What: Two-day branding hackathon

To whom: Anyone interested in branding, creativity and innovation

When: 24.-25.11.2017

Where: Business Kitchen Tellus, University of Oulu

Why: Get to work with interesting brands, learn from professionals, network with future talents, be the co-author of the next brand success story.

Cost:10€/15€ (The fee covers food and drinks!)

Registration: Get your tickets through Eventbrite!

Additionally: Students can be rewarded with study credits under certain conditions. For more information about the credits, Oulu university students can contact minna.tormala@oulu.fi and Oulu UAS (OAMK) can contact eija.rajakangas@oamk.fi.

Cases

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LIIKKU

Kuntokeskus Liikku is a fast growing low cost gym group, which focuses on providing the customers with the best possible facilities, quality equipment and air conditioning combined with cozy atmosphere. There are no shortcuts when it comes to quality. Kuntokeskus Liikku aims to offer the best gym experience by focusing on the core action – the gym itself. There are no group classes nor other focus shifting services in the portfolio.

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Kotikatu365 combines in a unique way affordable high quality apartments, nearby services, shared facilities & equipment and recreational activities. Kotikatu365 apartments are targeted for citizens in different phases of their life: singles, dingles, families with children and seniors. The operating philosophy in Kotikatu365 is based on voluntariness. Each person chooses what services to use and in which social activities he/she wants to be involved in. The first Kotikatu365 apartment houses are being built to Lipporanta, Oulu.

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SMARTBLOCK

“The most comfortable workspace cube in the world". Smartblock is a MOBILE and MODULAR furniture. Integrated plug and play technology, great acoustics and ergonomic comfort are all included. Smartblock is your creative meeting space.

Event Schedule (preliminary)

Fri 24.11.2017

12:00 – 13:45 INTRODUCTION, KEYNOTES & TEAMING UP

13:45 – 14:00 Coffee

14:00 – 15:00 CHALLENGE PRESENTATION

15:00 – 16:00 Discussions with the company, clarifying questions

16:00 – 17:00 TEAM WORK

17:00 – 18:00 Dinner

18:00 – 20:00 TEAM WORK

20:00 – Wrap-up

Sat 25.11.2017

9:00 – 10:00 BREAKFAST

10:00 – 12:00 TEAM WORK

12:00 – 13:00 LUNCH

13:00 – 16:00 TEAM WORK

16:00 – 17:00 DINNER

17:00 – 19:00 PRESENTATIONS

19:30 – 20:00 WINNER ANNOUNCEMENT, APPLAUDS & TEARS OF JOY


Mentors and Judges

Minna Törmälä

Brand Doctor, Development Manager

Petteri Kolinen

CEO Design Forum Finland

Richard Gyrd-Jones

Professor, Copenhagen Business School

Janne Mustonen

Key account director, BusinessOulu

Saila Saraniemi

Docent, Oulu Business School

Sami Mikkola

Composer, Luova Laboratorio

Outi Sutinen

OUAS Senior Lecturer International Business

Mia Kemppaala

Waver of opportunities, Mother of Polar Bear Pitching

Aino Toppi

Business Developer at OP Lab

Ari Takanen

Startup Advisor and Investor

Kari Kujala

Director of Sales, Haltian

Riika Keskitalo

Storyfier and Entrepreneur

Our Partners