Brandathon is a two-day “hackathon”-style event that brings together companies and future talents to innovate creative solutions for the case companies’ branding related challenges and to co-create future brand sensations.

 

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Who can benefit from Brandathon?

 

Brandathon is a great event for anyone who is interested in branding, creativity and innovation. If you want to learn about brand building and have fun with other creative minds, you don’t want to miss this out!

 
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FOR STUDENTS?

For students Brandathon offers a chance to work with interesting brands and network with marketing professionals and possible future employees.

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FOR COMPANIES?

For companies Brandathon offers a chance to network with future talents and get new fresh perspectives and out-of-the-box ideas to branding.

 The highway for co-creating next brand success stories.

 

Brandathon is a two-day “hackathon”-style event where future talents ideate creative solutions for the case companies’ branding related challenges.

Mentors from industry and academia will provide support for the teams throughout the event. The final works are judged by the companies and a panel of invited branding experts.

The best teams are awarded!

 

 

DAY 1

12:00 – 14:00 INTRODUCTION, KEYNOTES & TEAMING UP

14:00 – 15:00 COMPANIES PRESENT THEIR CHALLENGES

15:00 – 16:00 Discussions with the company, clarifying questions

15:00 – 17:00 IMMERSE

17:00 – 18:00 Dinner

18:00 – 20:00 IDEATE

20:00 – Wrap-up

 

DAY 2

9:00 – 10:00 BREAKFAST

10:00 – 14:00 TEST

INCLUDES EACH TEAM PRE-PITCHING THEIR IDEAS TO THE PANEL OF EXPERTS

12:00 – 13:00 LUNCH

14:00 – 16:00  REFINE

16:00 – 17:00 DINNER

17:00 – 19:00 FINAL PRESENTATIONS

19:30 – WINNER ANNOUNCEMENT, APPLAUDS & TEARS OF JOY

Real cases from the industry!

 

Brandathon event always involves interesting real-life case companies looking for new perspectives and solutions for their branding related challenge.

 

 
 Kuntokeskus Liikku is a fast growing low cost gym group, which focuses on providing the customers with the best possible facilities, quality equipment and air conditioning combined with cozy atmosphere. There are no shortcuts when it comes to quality. Kuntokeskus Liikku aims to offer the best gym experience by focusing on the core action – the gym itself. There are no group classes nor other focus shifting services in the portfolio.

Kuntokeskus Liikku is a fast growing low cost gym group, which focuses on providing the customers with the best possible facilities, quality equipment and air conditioning combined with cozy atmosphere. There are no shortcuts when it comes to quality. Kuntokeskus Liikku aims to offer the best gym experience by focusing on the core action – the gym itself. There are no group classes nor other focus shifting services in the portfolio.

 Smartblock is the most comfortable workspace cube in the world". Smartblock is a MOBILE and MODULAR furniture. Integrated plug and play technology, great acoustics and ergonomic comfort are all included. Smartblock is your creative meeting space.

Smartblock is the most comfortable workspace cube in the world". Smartblock is a MOBILE and MODULAR furniture. Integrated plug and play technology, great acoustics and ergonomic comfort are all included. Smartblock is your creative meeting space.

 Snowfox trackerphone is a smart way to stay connected with your loved ones, be it kids or the elderly.

Snowfox trackerphone is a smart way to stay connected with your loved ones, be it kids or the elderly.

  NEW MODEL FOR URBAN LIVING    Kotikatu365 combines in a unique way affordable high quality apartments, nearby services, shared facilities & equipment and recreational activities. Kotikatu365 apartments are targeted for citizens in different phases of their life: singles, dingles, families with children and seniors. The operating philosophy in Kotikatu365 is based on voluntariness. Each person chooses what services to use and in which social activities he/she wants to be involved in. The first Kotikatu365 apartment houses are being built to Lipporanta, Oulu.

NEW MODEL FOR URBAN LIVING

Kotikatu365 combines in a unique way affordable high quality apartments, nearby services, shared facilities & equipment and recreational activities. Kotikatu365 apartments are targeted for citizens in different phases of their life: singles, dingles, families with children and seniors. The operating philosophy in Kotikatu365 is based on voluntariness. Each person chooses what services to use and in which social activities he/she wants to be involved in. The first Kotikatu365 apartment houses are being built to Lipporanta, Oulu.

 The new standards for healthcare safety and communication solutions.

The new standards for healthcare safety and communication solutions.

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Branding experts from industry and academia

 

Brandathon offers interesting keynotes and branding experts from industry and academia act as mentors and judges.

 

 
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minna törmälä

Brand doctor, Oulu Business School

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Anne korkiakoski

Marketing and Board professional

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Key account director, BusinessOulu

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Richard gyrd-jones

Professor, Copenhagen Business School

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Riikka keskitalo

Entrepreneur, Storyfier

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sami mikkola

Founder of Luova Laboratorio

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tim foster

Professor, Luleå university of technology

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petteri kolinen

CEO, Design Forum Finland

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aino toppi

Business Developer, OP Lab

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kari kujala

Sales director, Haltian

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